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authentic photography

When photography touches the heart: I am a photographer based in Switzerland and work on travel reports worldwide. I am interested in the depth of photography: how can a story be told between the lines? What gives an image real depth? And how do emotions come across in a photograph? Working with people and creating with light; the magic of the moment never ceases to inspire me.

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encountering
and capturing

As a photographer, I work with people and brands who want to present themselves in a genuine and authentic way. Without pressure and without forced posing.

For me, photography is a gateway to connecting with people and their stories. Making them visible means, for me, perceiving what is there in the moment. Fresh with every shoot, different every time. Always tailored individually to the subject, the location and the atmosphere.

 

I work with empathy and enthusiasm, keeping an open mind to everything that reveals itself when we allow space for it.

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my approach

When I take photographs, I’m not just after the perfect shot, but what emerges in the moment. For me, photography is a sensory process: seeing, hearing, feeling, pausing. A co-creation with the subject.

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I’m interested not only in what’s visible, but in what resonates beneath the surface. The spaces in between, the atmosphere, the emotions that give the images their meaning.

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for slow photography, reportage or silent retreats
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"Micha sees so much more than through the lens of her camera. She has captured the essence of who I am. My strength and presence were given as much space as my vulnerability. I felt seen and valued for all that I am. These are the most honest pictures I have ever seen of myself. Thank you for this wonderful co-creation."

creating spaces

I don’t stage in the traditional sense. I shape the space, set the lighting or let it unfold. Playfully, creatively, and with the confidence that something genuine can emerge when people come together as equals.

 

Some images don’t come about because you seek them out, but because you’re ready to feel them.

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kontakt

contact

T. +41 76 541 1517 | contact@michaeicher.ch

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Merci!

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